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Katrin Birkholz on 09/06/2023 #12 - 5/5 - Phase 5: Reflection and Optimization - Post-Pricing Evaluation and Reflection

In phase 5/5 of our series of Mastering Product Pricing in the Aromatherapists in Business Podcast, we look at Post-Pricing Evaluation.📊 Discover the importance of Key Performance Indicators (KPIs) in your pricing strategy and how they guide business decisions.🤝 Learn how to gather valuable customer

Katrin Birkholz on 08/29/2023 #11 - 4/5 - Phase 4: Strategy Implementation - Finalizing Your Pricing Strategy

In this episode, we're diving deep into: ✨ Making informed decisions on pricing structures. ✨ Monitoring competitor pricing and market trends. ✨ Adapting to changes in the market landscape. ✨ Crafting communication strategies to convey your pricing decisions. ✨ Launching your products with well-defi

Katrin Birkholz on 08/23/2023 #10 - 3/5 - Phase 3: Market Analysis - Competitive Analysis and Positioning

In this episode, join me, Katrin Birkholz, as we dive deep into the world of pricing strategies. 📈💰 We're now in Phase 3 of our pricing journey, and today's focus is all about Market Analysis – the key to understanding your competition and positioning your products for success in the market.🔍 Discov

Katrin Birkholz on 08/16/2023 #9 - 2/5 - Phase 2: Value Proposition - Crafting Compelling Value

Crafting an incredible product value requires some time. In this episode, I will present you with many examples of how to enhance your products' perceived value!What is the value proposition? In essence, the value proposition highlights the value customers can expect to receive when they purchase an

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